Why Your Company Should Emphasize Culture

In a candidate led market, it’s harder than ever to attract quality candidates. However, if your company has an ill-defined company culture, it becomes even more difficult to attract quality candidates. Defined company culture helps to relieve work related stress and sustain employee enthusiasm. Culture helps to keep your current employees happy and it’s also an excellent recruiting tool as well. What happens if you’re not focusing on culture and you have an ill-defined culture for your business? Here’s a look at a few of the consequences from the hiring perspective.

Consequence #1 – You’re Not Showing Potential Candidates Why They Should Work for You

First, if your company culture is not well defined, your company is not showing potential candidates why they should work for you. A mediocre culture will draw mediocre employees. As you draw mediocre employees, you’ll soon turn into a mediocre company. On the other hand, if you have a strong culture, you’ll find it easier to attract talent to your company. When new candidates walk into the office, they’ll be able to tell that the company has an attractive culture. Employees will talk about the culture, raising interest in potential candidates.

Consequence #2 – You’ll End Up Making Bad Hires, Which are Costly

Another consequence of an ill-defined company culture is making bad hires. Think about it, if you haven’t defined the company culture, how will you know what candidates will fit into your culture? A poorly defined culture means you won’t having any guiding principles to help guide your hiring process. If you make bad hires, hiring the wrong people will prove costly for the company. You may lose productivity and the wrong hire could negatively affect your overall company culture, creating multiple costly problems in the future.

Consequence #3 – You’ll Have a Tougher Time in the Interview Process

The interview process is all about asking questions to find out if a candidate is a good fit for your company. However, if you don’t have a well-defined company culture, you’ll have a tough time coming up with questions for the interview process. It’s important to determine whether a candidate will fit well within your company, so interview questions need to be tailored to the specific position, as well as the company culture. When you have a defined culture, you’ll be able to come up with questions that help you assess the candidate’s personality. This will help you decide if the candidate will fit well with the values and culture of the company.

Consequence #4 – The Company Will Have a Problem with Employee Retention

Companies that have an ill-defined culture often have a problem with employee retention, which is expensive. When you have to replace an employee, it often costs a couple times that individual’s salary to find a replacement. You’ll deal with lost productivity and more training costs if you cannot retain the employees that you hire.

To successfully bring quality candidates into your company, it’s important to make sure that you have a well-defined culture. Not only do you need a well-defined company culture, you also need to communicate that culture to potential candidates. It’s also essential to ensure that everyone involved in the hiring process understands the company culture, which will ensure that new employees fit into the company culture with ease.


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Photo: Entrepreneur