When buying Omni-channel software, you’re presented with a number of factors to consider. In order to find the software that is right for you, it is important to understand that not all software is designed with the user in mind. In a way, it is similar to the barcode boom of the 1970s.
At the time, there were different presentations of barcodes on the market. Each was marketed at the retailer with a claim that it was the best choice possible. To cash in on the barcodes, companies began to manufacture registers designed for each barcode, in the hopes of speeding up the checkout process. But these early barcode machines didn't have any other benefit to the stores they were used in. It wasn’t until the UCC128 barcode (Target, Wal-Mart and others use this today), that the full power of the barcode was found.
Ecommerce software is very similar in the sense they do simple things for the customer, but don't handle all their needs. Most of them fall short of what they can offer to you and your customers. Some might not have a way to review the full order history of a client. Another may prevent you from applying payments to invoices in an effective manner. Another might give you both of these but feature an ineffective layout. As technology advances, we need to make it a point to find one that does all of this and helps you to move products. Ideally, the software will contain options like:
- Active media the customer can interact with (such as video)
- Customer experience management
- Endless digital aisles
- Real time inventory status
- Supply chain integration
Based on your company size, you may need additional features that can help you. It is important that you have a list of the essentials of any software and determine whether or not it will actually meet your needs.
One way is to evaluate the system with certain ideas in mind. To begin with, think about what requirements you have for the system. This includes the following:
- Does it give all users the best direct experience possible?
- Is there a section which allows for users to post their reviews?
- Are forums provided in the software so customers can discuss and debate the products in greater detail?
- Can partners come in and provide testimonials which help customers to make further informed buying decisions?
- Will the system allow you and customers to further add media to the display, in order to help you further sell a product?
With this, it is also useful to sit down and take a look at how the software is already impacting the industry you are in. Begin to look for the direct experience other customers are having with it and ask if that experience is positive.
If you take the time to do this, there is a better chance you’ll find the right software for your company.
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