As the marketing world changes we are obviously encouraged to change with it, and for good reason. Failure to change can lead to a number of different problems, especially when it comes to marketing your products. Will the old marketing methods work? Yes, they certainly will, to an extent, but there are a number of differences in today’s world as opposed to the world of twenty or even ten years ago. What are those differences exactly?
With the increase in electronics and the connectivity of the internet, people are in more of a rush than ever before and they tend to leave their shopping to the internet rather than heading outside to spend extended hours at the local mall. That being the case, it becomes very difficult to survey individuals or stores to see what customers have purchased and how they spend their time. While you could attempt to survey individuals in the old manner, it would be more to your advantage to move things to a more digital platform, and that means ultimately ensuring that you are up to date with the latest technology. It’s never easy, but it is something that must be done.
How fast can you get your marketing done? The problem with sticking to the old ways, as you will find, is that other companies will actually move much faster than you as marketing is now a continuous process rather than a batch process as it used to be. If you cannot keep up, others will most certainly beat you to the punch, and you will have far less of an effective strategy.
Moving Forward and Making a Difference
If you really want to move forward and make a difference, then you will need to make sure that you have someone on staff that can actually handle digital advertising techniques, among other things. The following are a few venues that you need to be pursuing in the interest of expanding your company:
Social Media – This is a great way for you to find out what your customers want, and most importantly what they are buying. The interesting thing about social media, and the internet in general, is that people are absolutely unafraid to tell you exactly what they think. Use this to your advantage!
Demographics – Collecting demographics is now easier than ever before. All you need to do, is monitor what products are being purchased and see what trends they are setting. Remember, your customer controls the flow of products today just as they have in the past.
Surveys – Your surveys can be run in a number of different ways. There are still physical surveys of course, but online surveys will serve you much better. You can issue such surveys through e-mail, or through text message. The choice is yours, but it is recommended that you keep the questions short and to the point, as customer attention is not what it used to be.
You have plenty of opportunities to bring in the customers and ultimately grow your business as a marketing director. Start planning a new strategy today and allow your empire to continue for many years to come.
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